The Story of Makeup by Maremma and Its Brand “Carakinis”: Legacy, Innovation, and Ethical Beauty

Founding Inspiration and Legacy

Founded in 2018 by Emmanuel and his co-founder Marina, Makeup by Maremma was created with a clear vision to perpetuate and enhance a respected legacy in the beauty industry. They introduced their signature brand, CaraKinis, which combines "Cara" (Spanish for face) and "Kinis" (Tagalog for smooth skin). This name reflects the brand's commitment to promoting natural and ethical beauty.

Two years later, Antonio and Pepe joined the team, strengthening our goals and driving product development. Our founders believed that starting with a simple, high-quality product could create a significant impact in the beauty industry. With over 40 years of combined experience and diverse cultural backgrounds, our team brings rich insights and a commitment to excellence in every product. Proudly manufactured in the USA, each item is FDA-approved, ensuring top-notch quality and ethical standards.

Emmanuel and Marina were motivated by the belief that starting with a simple product and focusing on quality could lead to significant industry impact, echoing the paths of iconic brands that have risen to prominence in the beauty sector. Proudly manufactured in the USA, Makeup by Maremma ensures each product aligns with their high standards for ethical production and quality.

Team Experience and Diversity

Emmanuel and Marina bring a robust history of over 40 years in the beauty industry to their venture. They were later joined by Antonio and Pepe, who brought additional expertise and perspectives that have been crucial in expanding the brand's vision and product line. The diverse backgrounds of the team—Emmanuel and Antonio from the Philippines, and Marina and Pepe from El Salvador, all of whom migrated to the United States—have enriched the brand with a broad array of cultural insights, which are reflected in their inclusive approach to beauty.

Commitment to Ethics and Quality

Under the guidance of both Emmanuel and Marina, Makeup by Maremma has directed its Carakinis brand towards embracing vegan products, prioritizing ethical production standards and sustainability. This shift towards cruelty-free products not only aligns with current market demands for responsible practices but also guarantees that the products are safe and of high quality. The brand’s commitment is further underscored by their compliance with FDA standards.

Business Model and Ethical Commitment

Makeup by Maremma serves a wide array of clients, including beauty schools, beauty supplies, makeup professionals, and international cosmetics companies, recognizing the crucial role of makeup in enhancing personal appearance both in person and on camera. The company offers wholesale distribution of its Carakinis brand as well as private labeling options, accommodating a variety of business needs while maintaining high fashion quality at affordable prices.

Committed to ethical practices, Makeup by Maremma ensures that all Carakinis products are vegan-friendly and FDA approved, emphasizing the brand's dedication to safety and environmental responsibility. This ethical commitment is not only a cornerstone of their business model but also a significant aspect of their brand identity, appealing to a conscientious consumer base.

Our Vision

Makeup by Maremma aims to cater to women from all walks of life, believing that making women feel happy and beautiful with their top-quality shades contributes to a happier and more vibrant community. Their commitment and dedication are geared towards improving the world of beauty in an everlasting manner.

Mission Statement

To empower and beautify women globally through high-quality, ethically produced makeup products that not only enhance natural beauty but also promote sustainability and cultural inclusivity.

Impact and Empowerment

Under the guidance of both Emmanuel and Marina, Makeup by Maremma and its Carakinis brand have profoundly impacted the market by enhancing the quality of beauty products available to businesses and consumers alike. Their deep understanding of makeup's transformative power has helped numerous individuals and businesses elevate their offerings, enabling people to feel more confident and expressive in their daily lives. This speaks to the brand's overarching vision of making beauty a tool for empowerment and self-expression for everyone.

The narrative of Makeup by Maremma and its Carakinis brand is a compelling tale of respecting a rich heritage, embracing innovation, and maintaining a steadfast commitment to ethical values in the beauty industry. Led by Emmanuel and Marina, the team champions a vision of inclusivity, quality, and sustainability, positioning Carakinis as a pioneering force in the realm of ethical beauty. With its focus on natural and gentle enhancement, Carakinis is setting new standards in the cosmetic world, advocating for beauty that is both impactful and responsible.

Join us in our journey at Makeup by Maremma and experience the transformative power of Carakinis. Discover how our commitment to beauty, ethics, and empowerment can enhance your offerings. Try Carakinis today and see the difference for yourself!